Internet is perhaps the only revolution after the agrarian revolution. It is marked by a set of tools used to improve our lifestyles in from education, social, political, technological and economic aspects of our lifestyle. Within the internet, there is the websites developed by companies to amplify the intensity of interaction between the firm and the interested parties. These parties include the client, potential employees, employees and shareholders.
Purpose of the survey
The rationale of this questionnaire is to assist in determining the characteristics of the socialites who visit the company’s website. This requires the development of a focused and authoritative research to assist in the efficient and accurate determination of the information that can be helpful in the informed decision making. The feedback is also important as it will be used by the company to focus on the general requirement of customers. However, the feedback can also e used to leverage resources at meeting the needs of the customers. This also measures the impacts of the company’s implemented policies. It is also relevant to note that the surveys are also beneficial facilitators of development and organization change.
Preliminary design issues
- The initial design issues I had included the difficulty in choosing the process of data collection, whether online surveys, self administered questionnaire, Web Page Surveys or email surveys. This also influenced the choice of the question and the structure of the survey questions
- Objectives of the study: revisiting the objectives and comparing it to the validity of the study was quite a challenge. Before starting to develop a survey, it is indispensable to recognize the objectives of the study.
- Visualization of all the relevant information to study that are expected, it is also beneficial to visualize the final output of the report in order to know what should be asked, the types of charts required, information and the topics to the purpose of the question. Testing the user acceptance: this process involves the pilot study by passing the survey questionnaires to a few selected respondents to elicit their reaction (Miller, 2008).
- Creating an unbiased topic sequence: by ensuring that the first question does not influence the outcome of the proceeding question. This is also eliminated by not providing too much information or disclosing the purpose of the study. The layout should follow the ordinary sequence of introduction which explains the overall assignment and what is expected off the respondent. And explain where to find the result of the survey. However, Miller, (2008), states that it is important to provide enough confirmation that the information possibly will not be used for other purpose apart from use in the project (Maxwell, Cohen, & Reinhard, 1983).
- Establishing the type of question deemed to suit the requirement of the study: this can either be open ended, multiple choice, Likert type, dichotomous
- Write the question to be asked and pretest the survey
Locke, Silverman, & Spirduso, (2004) explains that for the Likert structured type questionnaires, the respondents are required to rate the statement in the scale of 1 to 5 depending on their general preference or opinion to the statement.5 for totally agree and 5 for totally disagree, then 0 for neutral. For the dichotomous questions, the respondents must choose either yes or no depending to their opinions. The open ended questionnaires require the respondents are required to give an answer and explain their answers.
Locke, L.Silverman, S. & Spirduso, W. (2004). Reading and understanding of research
(2nd ed.). Thousand Oaks, CA: Sage.
Maxwell, J.A., Cohen, R. M., & Reinhard, J. D.(1983). A qualitative study of teaching rounds in a department of medicine. Washington, DC: Association of American Medical College.
Miller, A. (2008). Categorizing and connecting strategies in qualitative data analysis. In P. Leavy & S. Hesse-Biber (Eds.), Handbook of emergent methods (pp. 461–477). New York: Guilford Press
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