In this chapter, the specific research methodology that the researcher used to compile data and how the collected data was analyzed to test the research hypothesis. It is important that the research hypothesis is tested to realize the objectives of the research.
The research methodology is the most important part of the research as it highlights how the data used in the research was collected and analyzed.
There are a myriad data sampling techniques, but the most optimal; method of collecting data is the open method that offers a comprehensive system of collecting data with minimal limitations and drawbacks. This method should be comprehensive to enable generalizability for the whole population. However, there are a number of factors that are put into consideration when collecting data, noteworthy amongst them are soundness and consistency of the results that would be realized after the research.
Reliability in the research depends on the technique used for sampling the data, while the validity of the research depends on the layout of the questionnaire. The researcher employed multifarious deduction throughout the research. Research process is contemplated to ensure that an insightful idea is created to enable the researcher reach a probable conclusion. Search Philosophy these are assumptions that underpin the research strategy and data collection strategy. This research is mainly concerned with a subjective knowledge and interpretation of the phenomena, is a social word basing on the general assumption that coherences in the social world are complex.
On the other hand, the research philosophy in use is the positivism that argues that the research results can be generalised to cover the entire human population, with respect to the general characteristics of the population under considerations. Research Approach This research followed the deductive approaches of research as it tries to analyze the empirical data out of which the hypothesis was formed , it is therefore important to note the research approach in consideration should verify the causal relationship that are in the existing theories. ”
Quantitative and qualitative Approach
In research there are two major approaches that can be flowed to realize the aims of the research; these are qualitative and quantitative approaches. How’ve, the qualitative approach is the most effective method in the scientific researches.
However, this being a social research, the researcher made use if the qualitative research, in which the data sampled from the chosen population is categorized and analyzed based on the subjective understanding of the researcher. It is important to note that due to the coherent weaknesses of the quantitative research, the researcher had to use quantitative research by analyzing the statistical data related to the Investigate Medical Tourism in Thailand to help him realize the research objectives. It is also noteworthy that quantitative research depend on the the establishment of the relationships between variables.
The researched strategy of choice for this study was the deductive strategy as was easy to answer the research question with the aim of meeting the research objectives. In this approach, the formulated aims of the research were answered by effective tests of the collected data. The researcher observed general theories and collected data. In this dissertation, the deductive approach was chosen. General theories were observed out of which aims were formulated, a questionnaire to collect the data was set up, and this was essential to test those against existing literature, to be able to either confirm or reject the original theories in the end.
Data collection is a very important part of any research methodology, however, it is challenging to collect data from the whole population due the natural problems associated with collection of data from a wide population, it is important to select a small portion from the whole population that would be a representation of the whole population; this is called sampling. This research implemented the random sampling method to derive the response for the research questions
Data were collected by the use of Likert type structured questionnaire, these questionnaires were self-administered by the researcher. However, the second study was conducted on the literature available on the Medical Tourism in Thailand such as academic journals, social research reports, industry magazines as well as course material available from the university library. Additionally, the internet was used to derive the most recent information on Medical Tourism in Thailand. These data was used to test the hypothesis.
It is important to note that one of the limitations of this research was time and access restriction. Therefore random sampling was done to get the population for research and restrict the confine of the data collection to this particular group, under the assumption that it would be generalised to represent the entire population. Data collection methods Interviews were used as the research design for this study in place where quantitative a combination of primary and secondary data will help realize the objectives of this research.
The data collected during the research was analyzed by use of SPSS. Before that data was analyzed, it was coded and keyed into the SPSS. The SPSS was instrumental in the verification of the relationship between the variable, and analysis of the strength of the relationship that was later used to make statistical inferences. However, it is imperative to note that the statistical inferences were based on the results of the analyzed data.
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